181113 Moths to a Flame

181113 Moths to a Flame

We naturally favor patterns, and modern personalization algorithms pick up on our patterns so that they “give us what we want.” The problem is that it leads to a circle of reinforcement for potentially unhealthy, addictive, and impulsive behavior. Where once we could indulge in (or get suckered into) a guilty pleasure, like watching ASMR videos, but easily have the self-discipline not to make a habit of it. Now, the first time you do anything online it’s deemed a personal preference and rewarded with countless enticements to repeat the behavior. All the more reason be extra disciplined online and try to train the personalization engines to offer me the stuff that I really do want.

Robert NendzaComment